5W Public Relations recently added three new clients—Shoplet, Shvoong, and InferX—to its expanding online and technology department. The move strengthens the firm's position as the fastest-growing independent PR firm in the U.S. Ten-year-old Shoplet provides e-procurement to more than 2 million subscribers through its seven specialty stores, which provide networking equipment, office furniture, computer hardware and software, IT supplies, and office supplies. Shvoong's flagship website, Shvoong.com, assembles user-generated content pertaining to human history from publishers, scholars, academic institutions, and average web users. Virginia-based InferX is a predictive-analytics firm working for the Department of Defense. It provides commercialized data-analytical risk- and threat-assessment solutions to government agencies and commercial enterprises.
Michael Rudd promoted to VP of PR at Boscobel Marketing
Boscobel Marketing Communications, Inc., has promoted Michael Rudd to vice president of PR. Rudd has served Boscobel for seven years. His clients include U.S. Customs and Border Protection, TechTeam Government Solutions, Citrix Systems, Appian Corporation, ITS, the U.S. Department of Labor, NCI, and STG, Inc. Rudd has a master's degree in communications and a bachelor's degree in radio, television, and film, both from the University of Southern Mississippi. In his new role, Rudd will plan and direct integrated communications and oversee client management and high-level tactical execution. Best known for its landmark work on the branding and launching of America Online, Boscobel Marketing is the only mid-tier branding and PR firm in Washington, DC.
New PR head appointed by IDP/Samuel Goldwyn Films
IDP (Independent Distribution Partners)/Samuel Goldwyn Films has appointed Liza Burnett Fefferman as senior vice president of publicity. Fefferman will be based in New York and will report directly to Michael Silberman, president of Independent Distribution Partners. She will lead the PR department, manage the company's film schedules, and handle corporate publicity and branding. GreeneStreet Films, Dan Klores' Shoot the Moon Productions, the New York Jets, and Conde Nast's Domino magazine are a few of the clients Fefferman has recently served as a public relations/marketing consultant.
