It’s All About the Facts: List Numbers Whenever Possible on a PR Resume.
In any industry that involves selling anything, whether it is a movie, person, or vacuum, numbers are some of the best great-applicant indicators found on a resume. Nothing will communicate your successes faster and more smoothly than a high percentage rate or dollar amount.
Numbers really jump off a page, and when someone is reviewing your resume, you definitely want things that stand out to him or her. It’s instant gratification; the number is a fact that is exactly what it says. There is no confusion or room to exaggerate (unless you’re flat-out lying).
In writing you can convey numbers vaguely, saying things like, “Achieved large amounts of business for up-and-coming companies.” Hmm…define “large.” When a quantifiable example is given on a resume, the reviewer can determine immediately if he or she finds that number to be impressive or mediocre, and then he or she can decide if you’re qualified enough to interview.
Highlight Your Most Valuable Achievements and Experience on Your PR Resume.
I know this sounds like Resume Writing 101, but in PR it has to be stressed. Public relations is an industry that thrives on results; otherwise, why would companies and people pay PR firms thousands of dollars to promote them?
If you simply list a slew of “duties” that you completed while in your PR assistant job, a potential employer has no idea how much money you can make him or her. Employers are not looking for someone to pay money to conserve the company’s current state; they want, or hope, to hire someone who will dramatically increase their income.
Tell Your Story in a Concise Professional Summary at the Beginning of Your PR Resume.
Every resume should have an introduction that states exactly what the candidate at hand is in search of. That way, the employer can eliminate the wrong types of professionals early in the game. It can also give the employer an idea of what to expect in the resume ahead.
This professional summary should only be about two to three sentences at the maximum, and it should discuss your industry focus and experience emphasis, as well as your most important strengths.
Put Your Personal Stamp on It: Stick to Your Gut When Writing Your PR Resume.
In media-based industries, like PR, individuals’ gain reputations and increase business by creating professional brands. No matter what choices you make about your resume or any other aspect of your career, always remember to stay true to your professional standards and beliefs. Make sure not to inflate your experiences to make them sound more impressive, and try to develop a resume that is not only eye-catching and effective but also unique and descriptive of whom you are.
