The lifeblood of many cities is their professional sports team. Residents of the city talk about their local teams constantly. Something about them is written in every newspaper and they're featured on every news program. Their highlights are shown on ESPN and on the internet. There are constant opportunities for the team you work for to be observed by the public. Whenever you have professional athletes that are in the public eye constantly, you have to monitor them constantly. You will work with the players, the management, and the other employees to maintain your team's appearance at all costs.
There are many different opportunities for a sports PR person. You probably won't be doing the same thing every day. When you get a sports PR job, you'll be living a dynamic life that never gets boring. This isn't your typical desk job. What are some things that you could be doing?
Presenting press releases and statements to the media is one big task that PR representatives are put in charge of. Anytime there is a big story about the team, the team will usually issue a statement. This statement has to be carefully crafted to ensure the integrity of the team. You don't want to reveal too much information that could be considered confidential to your team. However, at the same time you have to release enough information to appease the press. This can sometimes be a challenge and requires a delicate balance.
When there are problems or scandals involving players, you may be asked to smooth things over. Putting a positive spin on something can go a long way and is the trademark of a good PR person.
With the emergence of the internet, information is spreading faster than ever. It is also the requirement of a PR person to make sure that the team's internet presence is felt. You'll work hand in hand with web designers in order to make sure that your team logo and image are portrayed correctly. There are also a number of internet marketing areas that you could delve into as well. The power of the internet is amazing and if left unexplored by your company, it could really hurt. No rock should be left unturned when it comes to promotion.
There are also a number of events that someone with a sports PR job would be involved with. They could be charity-related, fundraisers, or even in-game promotions. Think about the last time you went to a baseball game or a football game. There was undoubtedly some type of promotion going on at the game. You might have got a free hat or something if you were one of the first 1000 guests. They might have had ''Run the Bases'' day at the ballpark. You might have even been allowed to meet some of the players at an autograph signing session. These are all great examples of PR activities that are involved with sports.
Another activity that must go through the PR department is charity events or fundraisers. Many times, charitable groups will have galas or balls. These events usually draw some type of media coverage and publicity. They will sometimes want the athletes to attend in order to promote the event. Perhaps the team itself puts on the event for a worthy cause. In either case a PR person will work hand in hand with the event coordinators to make sure that everything is good. Whenever there is an opportunity for someone from the team to speak to media or be portrayed in a positive light, public relations will play a major role. They will advise the athletes on what to say and talk with the event planners about what should go on.
Overall, sports PR jobs are very desirable. They are in a fast-paced environment that is extremely rewarding. Applying for a job in public relations can be a tedious process. To eliminate some of the frustration and confusion, use online databases like PRCrossing in order to speed up the process. Whenever you want to find a great job, why not go to where all of the jobs are listed? It's not usually very productive to waste your time on generic job sites that don't really have what you're looking for. Upload your resume to a site that can get you the result that you're looking for.
