As you start working in PR, you are most likely going to be working in agency. This is the first place that many people start when they begin to work in the field, and it is a good place to start because it is where you can get your feet wet, and where you are going to be able to really get a good idea of what the PR world is all about. It is the place where everyone starts, and you are going to be able to begin in an excellent location if this is where you would like to begin. However, as times change, and as you gain more and more experience, you are going to find that being in PR can only get you so far, and that if you would really like to be a success, you are going to have to make that career move. As you start to move from agency to corporate, you'll find that you are able to be much more successful, and that you are able to take control over your own destiny and your own future.
As you make this shift, from agency to corporate you are going to see several things. First of all, you are going to start to work for bigger corporations, and for bigger clients. This is going to mean, of course, more work for you, as it is often harder to work PR for larger corporations than it is to work for smaller clients. However, with the larger workload is going to come other things, such as more exposure for yourself as a PR rep, and more money as well. As you begin to take on bigger clients, you are going to make a better name for yourself within the PR world, and as this happens, you are going to find that you are much happier with the type of work that you are going to be doing. Therefore, for the best PR reps out there, corporate is the place to be.
There are other advantages also attached to working with corporate that are going to make doing this career shift a good idea for you. First of all, you are going to find that it is through working with these bigger firms and bigger clients that you are able to make more of a name for yourself, and that you are going to be happier with what you have accomplished. Also, you'll find that as you start to focus on the life that you would like to have within your own job, you'll be even more successful. Moving forward into the corporate arena is always a good idea for you.
