When you want to get the PR jobs that you know that you can do, remember that your ability to summarize is going to be important. Think about the fact that you are going to be speaking to crowds and to the press; most of what you say is going to get turned into a soundbite or cut entirely, and the truth is that you are going to be in the business of presenting things effectively. This can make a huge difference when you are thinking about moving forward and this means that you are going to need to keep your resume focused. Does that mean that your resume is all that you are capable of doing? Of course not! This only means that you need to put together a resume that is going to be focused on what the hiring companies need. One way to do this is to start with a list of core competencies and to make sure that they can get all the information that they need about you right there.
Remember that you are going into a field that is very much focused on results and projects. If you get the job that you were hired to do, you are going to discover that you are in a place where you are working on projects one after the other. With that in mind, they are not going to want to you tell them about the job duties that you held! In many ways, the duties that you had might have had very little to do with the special projects that you were working on and with that in mind, it is the special projects that you are going to want to learn more about. Take some time and consider how you are going to be able to present yourself and your needs to the people around you.
Also, keep in mind the fact that you should quantify your accomplishments. As we are told over and over again, you are going to discover that numbers are going to be what get you the job that you want. As we are told that numbers count, that means that you should keep track of your accomplishments. Did you save the company money? Were you given responsibility over a project that had an impressive budget? No matter what the numbers, point them out and make sure that your interviewers are familiar with them.
Take some time and make sure that you know how you are going to get the jobs that you are interested in. We are looking at a time when there are more PR jobs out there than ever, and if you want one, you should make sure that you are competitive.