Advertising PR Manager's Job Profile
An advertising PR manager supports the sales team of the company to ensure efficient posting of advertisements. They also take care that the clients are attended well, their calls are answered and emails are responded to quickly by the team. An advertising PR manager is responsible for checking creative specifications of the advertisements and notifying the clients about necessary revisions in the designs. These professionals also test and determine the problems relating to new creative works.
Advertising PR managers help in initiating and planning PR campaigns after analyzing opportunities and problems. The PR managers edit as well write in house newsletters, press releases, articles, annual reports and speeches. Maintenance and updating information on the company's website is also undertaken by advertising PR managers. The status of the campaign is checked by these individuals to ensure the work is done within the set deadlines.
Advertising PR mangers are responsible for supervising staff workers and direct publicity programs designed specifically for enhancing the public image of the company. They make clarifications regarding important issues of public or community interest groups. Another role of these individuals is to enhance employee and management relations.
Skills Required
Advertising PR managers work towards elevating the image of the organization. Since the responsibility of these individuals is an important one, they should have a deep understanding of the company's objectives. They should be passionate and capable of generating fresh ideas for efficient communication of these objectives. Candidates for the post of advertising PR managers should have the ability to complete the projects within deadlines. Candidates with good communication as well as managerial and leadership skills have an edge over others.
Advertising PR managers should have an understanding of different media. Maintaining an impressive image of company is tricky. In some cases, changing the image is important for taking the company out of a crisis. Advertising PR managers should have a spontaneous attitude and capability to think of unique solutions.
Academic Qualifications and Training
Aspiring advertising PR managers should at least have an undergraduate degree in public relations or advertising. The candidate should be proficient in writing professionally. Many employers prefer candidates with post graduate degrees in communication and media.
A prospective advertising PR Manager should have studied business administration, public affairs, sociology, advertising, creative writing, journalism, technical writing, political science, audiovisual and graphic production. He or she should take part in study programs and seminars for staying updated in his or her field. The chances of getting jobs as PR managers increases manifolds by taking accreditation exams.
Candidates familiar with database and word processing applications are given preference at many places of employment. With the increasing popularity of the internet, advertising PR managers have to use internet for promoting their products better. They should have basic knowledge of operating computers. Apart from relevant education, the candidate must also possess excellent oral and written communication skills, enthusiasm, imagination, managerial style, great understanding of work for getting into the position of an advertising PR manager.
Job Prospects and Salary
Due to higher visibility and significance of jobs, advertising PR managers get to the top levels with ease. For applying to the top positions, an advanced degree can be helpful. There is a lot of competition in this field too. Advancement of the candidates relies on leadership, experience, ability to perform and can be further hastened if the candidate has participated in management training programs.
The employment outlook for advertising PR managers is great through the year 2014. There will be many job openings with many managers retiring or moving to higher levels. Public relation firms will be amongst the leading employers in the near future. Accelerated growth in the advertising industry will lead to outsourcing work along with the addition of employees. PR managers in the advertising industry are one of most sought after and desirable professionals.
According to Bureau of Labor Statistics, USA, the median salary of an advertising PR manager is approximately $70,000. The salaries are subject to change based on the type of employer, location, experience and other factors. Successful advertising PR managers can also earn up to $250,000 annually.
So, if you have all the qualities to be a successful advertising PR manager, you will be able to find a suitable job easily.
