Job Description
Jobs in advertising are highly competitive. Those who are qualified are creative and have related experience and education. They have great communication skills and are computer and software experts. Their completed products are highly visible. A good advertising job creates more opportunities in career advancements.
Advertisement work spans a spectrum of responsibilities. The job includes public relations, marketing, sales, devising marketing strategies and promotions, market research, and pricing. The varied skills in advertising require the ability to lead, communicate and coordinate with various sectors in the industry. All of these should be augmented with a comprehensive knowledge of information technology.
Advertising people use IT in designing advertising products that best reflect their clients' corporate message. Advertising jobs rely on computer software to create designs for various media including radio, and TV and movies. With hundreds of products and services from different industries, the creative team of advertising agencies has to keep abreast with technology and marketing trends. The key role players are managerial positions in advertising, marketing, promotions, public relations, and sales.
Advertising managers are the directors of the advertising group. They also work with sales and finance people of the company. As managers, they must have creative and artistic flair. They approve or give inputs to the output of the creative teams. They serve as liaisons between clients and the advertising agency. Overall, they take care of in-house accounts.
Marketing in advertising is handled by managers. This aspect in advertising employment requires accounting skills and the ability to evaluate marketing trends. The top responsibility in this line of advertising is to develop strategies that would boost profits for the agency and at the same time ensure customer satisfaction.
The promotions manager must have a good mix of analytical and marketing expertise. Related promotions manager jobs include organizing events and exhibitions, public relations, arts administrator, and fundraising.
The public relations in advertising go to the job of the public relations manager. The managers supervise the staff including the specialists in the advertising career. The focus of the advertising work is to improve or maintain the public image of the agency. It is now unusual for a public relations manager to coordinate with the different offices in the agency - from the employer, artists, finance people, and purchasing personnel. The job also requires handling clients and prospective customers.
The sales manager involve in advertising vocation must have adequate experience in overseeing both creative and services accounts. This is a job that requires an advertising worker to be self-motivated, outgoing and deadline oriented. In spite of a hectic schedule, the sales manager is involve and responsible for staff recruitment and training, budget setting and allocation, and area assignments of line managers. The role also includes staying ahead of competition.
Qualifications
A degree in advertising or related courses and expertise with computer software guarantees entry into advertising. For entry level jobs, these requirements are non-negotiable. For advanced positions in the filed, a relevant master's degree is preferred. Certificates in relevant proficiencies are an advantage for those seeking advertising work.
Job Prospects and Compensation
Some advertising jobs may show a slow down in hiring. This is due to the economic downturn. Sales managers and design directors are frequently hired by companies. However, there is always a demand for creative people in advertising. Hiring trends indicate an upward surge in advertising hiring. As an advertising specialist you can also set up your own business.
Global companies need advertising people to handle media services. In a national survey of starting salaries, marketing majors averaged $43,325 annually. Jobs are forecasted to rise by 13% from 2008 to 2018 or a projected employment of 704,100 - according to the US National Employment office.
Pay is scaled according to specialty. In the advertising ladder, sales managers earn $346,000 annually. Marketing managers follow with $175,000; public relations managers get $56,000 and advert and promotions managers, $44,000. The annual pay is rounded off and does not include bonuses and other on the job perks. Pay will vary though. Big corporations give higher pay than smaller companies.
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