Moving from One PR Firm to Another

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For a PR practitioner moving from one firm to another, here’s what I would advise:

  1. Before you move from your current firm to the new firm, make sure you are not in violation of any non-compete agreement or other legal agreement with your current firm. You might want to consult with a lawyer to get advice on making the transition without personal backlash to you or your career.

  2. Do a compare and contrast between your current firm and your prospective firm. Questions to ask would include, but not be limited to: a) How do salary and benefits look from one firm to another? b) What type of clients does the new firm serve and are they clients you are comfortable managing and/or servicing? c) What room for growth does the firm offer? d) What is the new firm's non-compete policy? e) Can you take the policy to an attorney for review before signing it?



  3. Do a little personal, quiet homework about the prospective firm. You need to be informed, but also discreet. As a potential employee of the prospective firm, you have a right to know the nitty-gritty, but it is not wise to have your prospective boss view you as suspicious. Homework can include: a) Taking a current employee of the firm to lunch and asking questions about the work environment, expectations, prospects for advancement, etc. b) Doing a web search of the firm and seeing what you find. c) Talking to friends and colleagues about the prospective firm - this has to be done discreetly. Specifically, you will want to talk to friends and colleagues who will be honest but who will not "out" you to your current firm.

Courtney Staub, Director of Marketing Services, CloudDDS
As director of marketing services, Staub oversees all marketing and public relations activities for CloudDDS. Prior to joining the CloudDDS team, Staub was a freelance writer and editor. She has also lent her marketing and PR skills to Accredo Nova Factor, the Women's Foundation, Inventory Locator Service, and Archer/Malmo. Staub volunteers with the Women's Foundation, KIPP Academy and Lausanne Collegiate School.
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