CRM Marketing Professional Agile Marketing Team

Profile

Description

The Marketing Strategy and Execution team is seeking a CRM Marketing Professional 2 to join working remote. Members of this team will understand, based on the E&O and/or business teams' intent, the business problem trying to solve or customer issue trying to alleviate. They lead the AMT in the ideation and development of learning agendas (including research) and marketing and communications tests / campaigns, including campaign design and measurement plan. They will partner with Marketing Ops on the complete BRDs, write creative briefs and submit data analytics intakes. They will also provide feedback on and approve creative, and lead the team in identifying the insights and implications of campaign results.

Responsibilities

Key Role Functions

Applies a strong depth of knowledge of the Medicare Advantage consumer and how Humana's products, benefits and services can best meet their healthcare needs across the member journey

Partners closely with E&O, business partners, and agile marketing team members to determine how new member marketing and communications need to evolve based on business objectives and outcomes

Authors the key briefs of any given campaign: Creative briefs, Campaign briefs, positioning statements,.(if applicable)

Works with experience designer on key moments of truth in the communication journey and develops omni-channel strategies for offer and call to action creation and presentment

Works with analytics lead to define key measures of success, test and learn and reporting approach

Desired Expertise

Marketing Strategy and Execution

Understands consumer healthcare needs, pain points and how Humana can best serve them

Creates and activates marketing strategies based on audience characteristics, analytics and research

Develops insights, implications and actions from research and campaign results

Uses test and learn methodologies to drive continuous strategy advancement

Thinks omni-channel with a lean towards driving digital adoption and digitally-led consumer experiences

Strategic Thinking and Innovation

Thinks ahead and anticipates potential problems

Challenges conventional thinking and asks thought provoking questions

Pivots when a course of action isn't providing intended results

Connects the dots and finds patterns across bodies of work

Contextualizes information for deeper insight/understanding

People Leadership

Fosters an inclusive environment that enables psychological safety

Maintains high levels of engagement among teammates

Coaches associates through challenging and complex personal/professional situations

Successfully helps associates close performance gaps, gain new skills and ultimately achieve career goals

Motivates and supports teams, especially in challenging situations

Execution Expertise

Takes charge in situations where others are hesitant to act

Leads through influence and coaches peers and leaders through ambiguity

Designs, communicates and implements roadmaps and operational plans to complete a work effort aligned to goals

Breaks large and/or complex problems into manageable pieces

Expected Mindsets/Beliefs

Customer-Centric : creating value for the customer will result in long-term business success

Organizational Health :

inter and intra-team dynamics are the most powerful predictor of team and organizational success

lasting transformational change must be leader led and reinforced through all organizational dimensions

Growth : one's self and others can develop new skills, regardless of natural ability, through determination and hard work

Curiosity-Driven : continuous learning and real-world experimentation as a critical path to knowledge and success

Agile :

our enterprise and world are constantly changing, therefore it is our ability to sense and respond to our environment vs control the environment that enables success

when teams and individuals adopt agile mindsets, behaviors and methods they can reach high performance and achieve greater value

Servant leader : the role of a leader is to focus on the needs of each team member and ensure these needs are met

Shared success : succeeding as a team is more important and more fun than succeeding individually

Required Qualifications

Bachelor's Degree in Marketing, Communications or relevant field

Progressive experience in Marketing, Advertising, or Communications

Familiar with Internet marketing/basic knowledge of web design

Strong writing and communication skills

Possess the ability to write queries, create forms, reports and documents in Access and Excel.

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Prior experience with designing and arranging website content

Prior health insurance industry experience

Prior ad agency experience a plus

Additional Information

Covid-19 Vaccine/Testing Requirement

Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com