Lead Brand Management

Profile

Description

The Lead, Brand Management proposes, implements, and monitors brand/product marketing plans to achieve sales and profit objectives for allocated brands/products. The Lead, Brand Management works on problems of diverse scope and complexity ranging from moderate to substantial.

Responsibilities

The Lead, Brand Management controls expenditure within budget for new product development and promotions. Prepares brand/product marketing plans and discontinuation plans to ensure that the product range is in tune with market opportunities. Prepares sales and profit estimates and project manages production and distribution for promotions, etc. Liaises with internal departments and external agencies to ensure full communication and success of marketing plans. Contributes to creativity of product packaging, presentation, and promotional activities. Constantly monitors performance of managed brands/products to ensure it meets organization objectives. Ensures effective administration of brands/products through marketing proposals, product briefs, brand plans, etc. Identifies new business opportunities for new products, re-launches, packaging changes, and range extensions, and proposes initial plans to exploit these opportunities. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.

Required Qualifications

Bachelor's Degree in Marketing, Communications or relevant field

3 years of relevant experience

Progressive experience in Marketing, Advertising, or Communications

Ability to work within and monitor budgets

Prepares sales and profit estimates

Project Management

Proficient in all Microsoft programs

Prepares Marketing Plans

Monitors brand/product marketing plans to achieve sales and profit

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Prior health insurance industry experience

Prior ad agency experience a plus

Prior experience with designing and arranging website content

Additional Information

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Montage SMS Text/Voice Messaging to enhance our hiring and decision-making ability. Montage SMS Text/Voice Messaging allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com