Sr. Director Digital and Social Media Communications

Profile

Who We Are It takes a village, and at BioMarin our corporate groups are the people behind our success. Groups such as IT, Finance, Legal, Global Compliance & Ethics, and our People Team provide foundational support of all areas of operation at BioMarin. The Senior Director, Digital and Social Media Communications serves as the editor-in-chief of the company\u2019s global corporate social media channels and website (BioMarin.com). The position is responsible for content strategy, providing editorial counsel and oversight, as well as for the management of BioMarin\u2019s corporate digital platforms. This individual will architect the company\u2019s digital storytelling strategy, using a combination of written, visual and video content to convey BioMarin\u2019s messages across channels. Strong storytelling experience and the ability to create thoughtful and engaging content (video, graphics, copy) for online channels that centers around scientifically driven and patient-focused drug development is required. This person will be responsible for developing a strategic vision for an integrated digital presence and deploying new and existing digital communication technologies as a key component of the company\u2019s overall interaction with key stakeholders.\u00A0This results-oriented, seasoned individual will be part of the Corporate Communications team, combining creativity with analytical thinking and helping the team scale amid a period of rapid growth for the company. The Senior Director will partner closely with the Digital Marketing team to advance the company\u2019s integrated digital and social media presence. This individual will also lead the digital component of major programs and storytelling that help build and enhance BioMarin\u2019s reputation at the national and global levels.ResponsibilitiesLead the development of compelling short-form and long-form content that enhances our corporate reputation and advances the company\u2019s business needsOversee the development and execution of integrated digital/social media strategies that advance BioMarin\u2019s business objectives and further promote and protect our brandProvide editorial oversight and direction for all BioMarin\u2019s owned digital channels, including BioMarin.com and BioMarin\u2019s corporate social media channels.Management of editorial calendars, content assignments, video production, copy editing, approval and clearance, and feedbackMaintain editorial standards and guidelines for corporate external digital communicationsWork closely with agency PR partners to ensure activities (unbranded and branded) adhere to regulatory and legal guidelines, are in line with product communication strategy, are completed on-time and within budgetProvide and develop engaging, relevant and timely ideas for editorial content in partnership with Commercial, Worldwide R&D and Corporate Communications team collages to elevate and enhance BioMarin\u2019s corporate reputationProduce ongoing communications analytics reports to update the organization on relevant happenings and inform communications strategyProactively assess and adopt emergent communications technologies, integrating into digital strategy to enable BioMarin to be communications pioneers in the biotech spaceMonitor BioMarin\u2019s owned channels and the earned media space for brand opportunities and threatsManage BioMarin\u2019s Digital Crisis Communications Portal, ensuring that content and key information is up-to-date and that key BioMarin leadership are trained to use the Portal when issues and crises arise\u00A0RequirementsOur ideal candidate has:Bachelor\u2019s degree and 15\u00A0years of related experience in journalism, communications, public relations, biology or related fieldCommunications experience in the biopharma industry at a publicly traded companyExperience providing editorial direction for a global, dynamic organization; capacity to prioritize editorial resources and coordinate schedules, budgets and staffingWorking knowledge of FDA and EMA regulations as applied to the communication of investigational and marketed drugs and a good understanding of public policy challenges currently affecting the healthcare industryKnowledge of and experience with multiple online channels (web, YouTube, Facebook, Twitter, mobile devices), with a track record of growing and engaging online audiencesAbility to use qualitative and quantitative data and insights to create or adjust forward-looking communications strategiesExperience working with interactive marketing agencies and advertising agencies, with a knowledge of AP style and principles of writing for the Web/rich mediaBasic experience in digital media monitoring software (e.g., Brandwatch, Sprinklr, Meltwater)Demonstrated ability to work as part of a team and cross-functionallyHigh level of professionalism and confidence to work effectively with and influence employees at all levels of the organization, including senior leaders, functional managers and research scientistsWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company info

BioMarin Pharmaceutical Inc.
Website : http://www.biomarin.com