Content Specialist

Profile

\u003cp\u003eAdler University is seeking an experienced communications and marketing content strategist to assume responsibility for the website and social media content. This individual will have the opportunity to help grow Adler\u0026rsquo;s digital footprint through strategic thinking, analysis, and organic content methods and will be tasked with developing and implementing a comprehensive editorial strategy to advance the University\u0026rsquo;s strategic goals, visibility, and reputation.\u003c/p\u003e
\u003cp\u003eAs a steward of the Adler brand, the content strategist will work diligently to provide the best possible brand and user experience across multiple owned channels, ensuring content is presented in a clear, consistent, and brand-friendly manner. The content strategist will be responsible for:\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eDeveloping and implementing editorial direction to elevate and enhance the University\u0026rsquo;s brand across Adler\u0026rsquo;s owned channels and audiences.\u003c/li\u003e
\u003cli\u003eResearching, developing, vetting, and disseminating written content.\u003c/li\u003e
\u003cli\u003eMonitoring and analyzing content performance.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003eThe content strategist will accomplish this by collaborating with internal stakeholders to create robust and integrated content strategies for the University\u0026rsquo;s three-campus system. Content includes but is not limited to Adler\u0026rsquo;s \u003ca href=\u0022https://www.adler.edu/category/university-news/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003eUniversity News\u003c/a\u003e, \u003ca href=\u0022https://www.adler.edu/category/stories/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003estories\u003c/a\u003e, and \u003ca href=\u0022https://www.adler.edu/category/in-the-media/\u0022 target=\u0022_blank\u0022 rel=\u0022noopener\u0022\u003emedia placements\u003c/a\u003e sites and social media platforms. This role will be required to handle daily tactical tasks while understanding larger University goals and initiatives, manage project timelines and maintain the day-to-day operations of various online platforms. They will also work proactively with Adler\u0026rsquo;s enrollment marketing team to drive interest in the University\u0026rsquo;s academic programs and fundraising efforts.\u003c/p\u003e
\u003cp\u003eThe ideal candidate has a minimum of five years of content development experience, has expertise in writing and storytelling for web and social, and can manage multiple projects and deadlines. They will have a strong understanding of working with content management systems (CMS) such as WordPress and social media management software such as Sprout Social. Successful candidates for this position must also have a strong understanding of and a genuine interest in advancing social justice.\u003c/p\u003e
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\u003cp\u003e\u003cstrong\u003eEducation/Experience:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eBachelor\u0027s degree in marketing, communications, journalism, or a related discipline is required.\u003c/li\u003e
\u003cli\u003eA minimum of five (5) years of experience in strategy, development, and implementation of website and organic social media content is required.\u003c/li\u003e
\u003cli\u003eSpecific experience working in higher education, at a non-profit, or marketing and communications agency is preferred.\u003c/li\u003e
\u003cli\u003eSEO and Google certified preferred.\u003c/li\u003e
\u003cli\u003eVersed in UX and ADA best-practices preferred.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eKnowledge, Skills, and Attitudes:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eStrong demonstration of alignment with Adler\u0026rsquo;s social justice mission and vision.\u003c/li\u003e
\u003cli\u003eExperience managing organic content on social media channels, including Facebook, Instagram, Twitter, and LinkedIn.\u003c/li\u003e
\u003cli\u003eExcellent communication skills and extensive writing, editing, and copy-editing experience for various audiences and channels.\u003c/li\u003e
\u003cli\u003eSelf-starter, collaborative team player with demonstrated success working with internal and external stakeholders in a dynamic environment.\u003c/li\u003e
\u003cli\u003eStrong critical thinking, problem-solving and interpersonal skills, including a positive and professional attitude; leadership and teamwork skills.\u003c/li\u003e
\u003cli\u003eStrong budget and project management skills to effectively manage resources and execute multiple projects on time and within budget.\u003c/li\u003e
\u003cli\u003eAbility to identify opportunities for improvement and make recommendations based on analytics and observations.\u003c/li\u003e
\u003cli\u003eDemonstration of emotional intelligence and professional maturity.\u003c/li\u003e
\u003cli\u003eProficient and functional knowledge of M.S. Office (Word, Excel, PowerPoint, and Outlook).\u003c/li\u003e
\u003cli\u003eStrong research acumen and abilities.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eEssential Duties \u0026amp; Responsibilities:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eDevelops and implements comprehensive web and organic social content strategies and calendars for Adler\u0026rsquo;s three-campus system.\u003c/li\u003e
\u003cli\u003eDrives day-to-day project management activities across Adler\u0026rsquo;s digital platforms serving the entire University, including campus partners.\u003c/li\u003e
\u003cli\u003eCollaborates with internal and external constituents to conceptualize and distribute MarCom content designed to drive affinity, engagement, and interest in Adler University.\u003c/li\u003e
\u003cli\u003eCreates short and long-form content, including website stories and social media posts, and generates new ideas to increase content engagement and grow target audiences.\u003c/li\u003e
\u003cli\u003eManages select sections of Adler University\u0026rsquo;s website regularly and works with the enrollment marketing team to improve search engine optimization of the site.\u003c/li\u003e
\u003cli\u003eApplies the University\u0026rsquo;s brand style and editorial guidelines to ensure consistent style and tone.\u003c/li\u003e
\u003cli\u003eServes as social media adviser to Adler University community, helping people use their social media presence to benefit the University.\u003c/li\u003e
\u003cli\u003eDevelops performance reports that highlight areas of growth and opportunity.\u003c/li\u003e
\u003cli\u003eOther duties as assigned.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eWork Environment (Physical Demands):\u003c/strong\u003e\u0026nbsp; The usual and customary methods of performing the job functions require the following physical demands: some lifting, carrying, pushing, and/or pulling and significant fine finger dexterity. Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.\u003c/p\u003e
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\u003cp\u003e\u003cstrong\u003eUniversal Core Behaviors:\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eCommunication:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eEffectively expresses oneself in all oral and written communications.\u003c/li\u003e
\u003cli\u003eExhibits good listening and comprehension skills.\u003c/li\u003e
\u003cli\u003eKeeps others informed and responds in a timely manner.\u003c/li\u003e
\u003cli\u003eDemonstrates match between words and actions.\u003c/li\u003e
\u003cli\u003eResponds with tact, diplomacy, respect, and composure when dealing with others.\u003c/li\u003e
\u003cli\u003ePromotes the spirit and essence of the School\u0026rsquo;s Vision, Mission, Values, and Key Strategies through verbal and written communication.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eTeamwork and Collaboration:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eCooperates with others toward the achievement of common goals.\u003c/li\u003e
\u003cli\u003eSeeks consensus and win-win solutions to problems and conflicts.\u003c/li\u003e
\u003cli\u003eContributes actively and participates fully in team initiatives.\u003c/li\u003e
\u003cli\u003ePuts the success of the team above own interests.\u003c/li\u003e
\u003cli\u003eBuilds and maintains constructive work relationships.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eResponsive to Change:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eSupports changes in the work environment.\u003c/li\u003e
\u003cli\u003eDisplays a proactive, problem-solving approach toward work.\u003c/li\u003e
\u003cli\u003eCommitted to life-long learning by continuously increasing skills, knowledge, and effectiveness.\u003c/li\u003e
\u003cli\u003eActively seeks and initiates creative and innovative solutions.\u003c/li\u003e
\u003cli\u003eExercises sound, accurate, and informed independent judgment when needed.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eQuality-Driven and Accountable:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eResults-oriented and committed to quality through continuous process improvement.\u003c/li\u003e
\u003cli\u003eEliminates ineffective activities and closes performance gaps.\u003c/li\u003e
\u003cli\u003eAnticipates and responds to customer needs.\u003c/li\u003e
\u003cli\u003eMonitors own performance, accepts responsibility for actions, and actively seeks feedback.\u003c/li\u003e
\u003cli\u003eMeets deadlines and completes projects and activities in a professional, timely manner.\u003c/li\u003e
\u003cli\u003eSeeks opportunities to increase productivity and/or reduce costs while maintaining the highest quality standards (fiscally responsible).\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eSupport of Vision, Mission, Values, Key Strategies:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eSupports and models the University\u0026rsquo;s values of social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism, and collaboration.\u003c/li\u003e
\u003cli\u003eArticulates the University\u0026rsquo;s Vision, Mission, and Key Strategies to educate others.\u003c/li\u003e
\u003cli\u003eDemonstrates active commitment in advancing the School\u0026rsquo;s Vision, Mission, and Key Strategies.\u003c/li\u003e
\u003cli\u003eExhibits personal integrity, honesty, zeal, and compassion.\u003c/li\u003e
\u003cli\u003eAligns work processes to advance the University\u0026rsquo;s strategic plan and key strategies.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eEqual Opportunity Employer\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cem\u003eIt is the policy of Adler University that all persons are entitled to Equal Employment Opportunity (EEO) protection. The University does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law. \u003c/em\u003e\u003c/p\u003e
\u003cp\u003e\u003cem\u003e\u0026nbsp;As part of Adler\u0027s equal employment opportunity policy, Adler will also take affirmative action\u0026nbsp;to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.\u003c/em\u003e\u003c/p\u003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:5b64ce7f-14b5-443e-344c-7e8db470f3bd,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2022-01-25T02:16:19.039Z},{JobBoardId:b809b751-42a6-bffa-f3ce-536e549e35d9,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-01-25T02:16:19.039Z,InternalPostedDate:null}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

Company info

Adler School of Professional Psychology
Website : http://www.adler.edu