Content Strategist Marketing amp Brand Management

Profile

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for positions at the University of Montana – Missoula, University of Montana Western (Dillon), and Helena College

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Staff Vacancy Announcement

The

Department of Marketing Communications and Brand Management

invites applications for

Content Strategist

to join their team. The Content Strategist will report to the Associate Director of Enrollment Marketing. The position will develop and implement communications and marketing strategies to support the assigned areas, vision and strategic goals. This position works collaboratively with marketing and communications staff, Admissions staff and faculty to raise the university’s profile internally and externally, create engaging recruiting materials and develop a communications strategy focused on effective recruiting messaging.

The Content Strategist needs to excel at project management (balancing multiple projects at once and managing detailed timelines), understand and align marketing with the student mindset, and must be able to work as an integral cross functional team member.

This position supports the development, planning, and execution of data-driven marketing strategies to support the university’s enrollment goals. This position will work closely with the Associate Director of Enrollment Marketing, the Director of Admissions and the Director of Brand Strategy to develop strategies for communications and outreach to prospective students. This individual will excel at project management and will understand and align marketing with the student mindset.

Responsibilities:

Planning, writing and maintaining relevant marketing communication plans, emails and print materials for enrollment marketing initiatives.

Developing compelling written content for various enrollment marketing initiatives. Tailor your writing style and tone to resonate with target audiences and align with our brand voice,

Creating and managing a performance measurement framework in line with best practice standards in reporting.

Analytics reporting to assess effectiveness of digital recruitment efforts.

Providing recommendations to improve campaign performance, increase brand awareness, and support enrollment goals.

Build and deploy communications plans within the CRM system.

Coordinate enrollment marketing projects with vendors and internal constituents.

Required Skills

Demonstrated proficiency with written and verbal communication, social media content development and analytics reporting

Proficiency with Microsoft Office, including advanced proficiency with Excel and database systems

Exceptional writing skills under tight deadlines

Demonstrated knowledge of professional office practices and procedures; business English, spelling, composition, and grammar, including the ability to write, edit, and layout documents in a variety of formats suitable for intended audience

Project management skills, including ability to develop timelines and meet stringent deadlines

Knowledge of relevant reporting tools such as Google Analytics

Strong presentation skills

Great listener and skillful communicator

Proven ability to maintain confidentiality

Ability to travel for outreach purposes to events and conferences outside of Missoula

Demonstrated interpersonal, public relations and communication skills, including the ability to work with a diverse group of individuals at all levels in the UM organization

Familiarity with university policies and procedures

Ability to synthesize and analyze complex information and discern trends for reporting purposes

Ability to take initiative and work independently and proactively

Minimum Required Experience

Bachelor’s degree from an accredited institution of higher learning, and one (1) year of professional experience in marketing and communications, sales or related field, including contributing to an organization's marketing strategy; or any equivalent combination of education and experience

Preferred Qualifications

Experience in a similar position in a higher education focused setting

Knowledge of UM communication resources, policies, and procedures

Knowledge of web and graphic design programs (Cascade CMS, Adobe Creative Suite)

Knowledge of CRM systems such as Slate

Broad knowledge regarding the University of Montana and state communities

About Marketing Communications and Brand Management and UM

The University of Montana Marketing Communications department exists to build and protect the University of Montana brand, proudly tell the UM story, and drive results. Partnering and collaborating across campus, the unit consists of Strategic Communications, Digital Strategy and Innovation, Creative Services and Brand Strategy.

The University of Montana is flagship, research institution with approximately 10,000 undergraduate and graduate students. It is located in Missoula, a culturally vibrant community of about 75,000, surrounded by mountains and three rivers converge. Abundant recreational opportunities in surrounding state and national forests and nearby Glacier National Park and Yellowstone National Park complement a thriving intellectual atmosphere. The University of Montana offers eligible employees a generous benefits package that positively separates UM from other local employers and offers many programs and policies to support work-life balance for its employees.

The University of Montana is an Affirmative Action/Equal Opportunity employer and has a strong institutional commitment to the principle of diversity in all areas. In that spirit, we are particularly interested in receiving applications from a broad spectrum of qualified people who would assist the University in demonstrating its five

priorities for action

: Place student success at the center of all we do; drive excellence and innovation in teaching, learning, and research; embody the principle of “mission first, people always; partner with place; and proudly tell the UM story.

To learn more about the University of Montana, please visit the links below.

University of Montana

Video:

Mission First, People Always

UM on YouTube

Position Details

Position Title:

Content Strategist

(Media Information Specialists)

Position Number:

000030

Department:

Marketing & Brand Management

Work Schedule:

Full-time, 1.0 FTE (40 Hours a week),

Monday through Friday 8:00 am to 5:00 pm,

12 months/year, some nights and weekends

Salary:

$18.776/hr

Union Affiliation:

FOCUS-MFPE

Probationary Period:

Six months minimum

Benefits Include

Insurance package, mandatory retirement plan,

partial tuition waiver, and wellness program.

Criminal Background Investigation is required prior to the Offer of Employment

In accordance with University regulations, finalists for this position will be subject to criminal background investigations. ADA/EOE/AA/Veteran's Preference

Reasonable accommodations are provided in the hiring process for persons with disabilities. For example, this material is available in alternative format upon request. As an Equal Opportunity/Affirmative Action employer, we encourage applications from minorities, veterans, and women. Qualified candidates may request veterans’ or disabilities preference in accordance with state law. References:

References not listed on the application materials may be contacted; notice may be

provided to the applicant. Testing:

Individual hiring departments at UM may elect to administer pre-employment tests, which are relevant to essential job functions. Employment Eligibility:

All New Employees must be eligible and show employment eligibility verification by the first date of employment at UM, as legally required (e.g., Form I-9).

Must be eligible to work in the United State upon hire. Sponsorship is not available for this position.

Company info

The University of Montana
Website : https://www.umt.edu