Enrollment Marketing Manager

Profile

u003cpu003eUnder the guidance of the Associate Vice President of Marketing, the Enrollment Marketing Manager will lead and execute various efforts to support the marketing and recruitment of new students for Adler Universityu0026rsquo;s three-campus system, including maintenance of Adleru0026rsquo;s website and other digital media assets, ownership and implementation of lead nurture strategies, and development of traditional and digital marketing materials for both the Admissions and Paid Media teams.u003c/pu003enu003cpu003eThe Enrollment Marketing Manager must have a broad marketing background, with specific experience in website content management, database marketing, account management, and a working knowledge of SEO and direct response marketing. This position will work closely with the Content Strategist, Social Media Manager, Paid Media Team, Admissions, and several other departments throughout the university, so strong communication and collaboration skills are essential.u003c/pu003enu003cpu003eu003cstrongu003eEducation/Experience:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eBacheloru0026rsquo;s degree in marketing, advertising, communications, or related disciplineu003c/liu003enu003cliu003eThree to five years of digital marketing experience, with a specific background in CMS utilization, database marketing execution, and performance analysisu003c/liu003enu003cliu003eMinimum three yearsu0026rsquo; experience with managing a portfolio of clients and vendors, executing on media buys, and copywriting and editing product/program information and ad copyu003c/liu003enu003cliu003eSpecific experience in higher education, non-profit institutions, or agencies is preferred, but not requiredu003cbr /u003eu003cbr /u003eu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eKnowledge, Skills, and Attitudesu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eStrong demonstration of alignment with Adleru0026rsquo;s social justice mission and visionu003c/liu003enu003cliu003eHighly proficient with the following: WordPress or a similar content management system, email automation systems (such as Marketing Cloud or Marketo), and CRMs (ie. Salesforce or similar)u003c/liu003enu003cliu003eDemonstrated ability to lead and manage the full lifecycle of a marketing campaign u0026ndash; from strategy development and execution, all the way through to performance analysis and reporting, and applying learnings to future strategies and initiativesu003c/liu003enu003cliu003ePro-active team player with strong project management skills to effectively manage resources and projects while executing initiatives on time and within budgetu003c/liu003enu003cliu003eStrong critical thinking and problem-solving skills with the ability to think strategically and execute tacticallyu003c/liu003enu003cliu003eThe ability to work collaboratively across various levels of an organizationu003c/liu003enu003cliu003eProficient and functional knowledge of M.S. Office (Word, Excel, PowerPoint, and Outlook)u003c/liu003enu003cliu003eWorking knowledge of Google Analytics and other marketing performance toolsu003c/liu003enu003cliu003eExperience coordinating with third-party vendors including digital marketing agencies, website developers, and software companiesu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eEssential Duties u0026amp; Responsibilities: u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eManagement of website and other marketing assetsu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eManage all updates, requests, and maintenance of the university websiteu003c/liu003enu003cliu003eWork with vendors, developers, and external consultants to ensure optimized performance of the website and implementation of SEO best practicesu003c/liu003enu003cliu003eRegularly audit website for content accuracy, user experience, and performance against KPIu0026rsquo;s while proactively identifying areas for improvementu003c/liu003enu003cliu003eServe as lead for coordination and creation of all enrollment marketing assets, including digital assets, admissions materials, and program pages on Adleru0026rsquo;s website and micrositeu003c/liu003enu003cliu003eImplement and maintain reports to help inform Marketing, Admissions, and other key stakeholders on website performanceu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eLead engagement / database marketingu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eDevelop and execute lead engagement strategies through database marketing initiatives, including via email drip campaigns, that ultimately drive prospective students and applicants to enroll at Adler Universityu003c/liu003enu003cliu003eCollaborate with the Content Strategist and Social Media Manager to effectively curate relevant content for lead engagement effortsu003c/liu003enu003cliu003eLead conversations with Admissions and Program Faculty regarding lead nurture strategies and ensure ongoing communication of initiativesu003c/liu003enu003cliu003eImplement and maintain performance reports to help inform Marketing, Admissions, and other key stakeholders on effectiveness of initiativesu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eProduct/Program expertiseu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eServe as the universityu0026rsquo;s program marketing expert, with knowledge of USPs, target audiences, accolades, and other pertinent information for all programs across all three campusesu003c/liu003enu003cliu003eDevelop and maintain competitive analysis for existing and new university programsu003c/liu003enu003cliu003eComplete and/or assist with requests to create program copy for all marketing assets including digital ad copy, admissions/recruitment materials, emails, and video or audio scriptsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eWork Environment (Physical Demands):u0026nbsp; u003c/strongu003eThe usual and customary methods of performing the jobs functions require the following physical demands: some lifting, carrying, pushing, and/or pulling and significant fine finger dexterity. Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.u003c/pu003enu003cpu003eThe Enrollment Marketing Manager is a full-time position in Chicago with a hybrid schedule, working on campus and remotely.u003c/pu003enu003cpu003eu003cstrongu003eUniversal Core Behaviors:u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eCommunication:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eEffectively expresses oneself in all oral and written communications.u003c/liu003enu003cliu003eExhibits good listening and comprehension skills.u003c/liu003enu003cliu003eKeeps others informed, as well as responds, in a timely manner.u003c/liu003enu003cliu003eDemonstrates match between words and actions.u003c/liu003enu003cliu003eResponds with tact, diplomacy, respect, and composure when dealing with others.u003c/liu003enu003cliu003ePromotes the spirit and essence of the Schoolu0026rsquo;s Vision, Mission, Values, and Key Strategies through both verbal and written communication.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eTeamwork and Collaboration:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eCooperates with others toward the achievement of common goals.u003c/liu003enu003cliu003eSeeks consensus and win-win solutions to problems and conflicts.u003c/liu003enu003cliu003eContributes actively and participates fully in team initiatives.u003c/liu003enu003cliu003ePuts success of the team above own interests.u003c/liu003enu003cliu003eBuilds and maintains constructive work relationships.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eResponsive to Change:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eSupports changes in the work environment.u003c/liu003enu003cliu003eDisplays a proactive, problem-solving approach toward work.u003c/liu003enu003cliu003eCommitted to life-long learning by continuously increasing skills, knowledge and effectiveness.u003c/liu003enu003cliu003eActively seeks and initiates creative and innovative solutions.u003c/liu003enu003cliu003eExercises sound, accurate, and informed independent judgment when needed.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eQuality-Driven and Accountable:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eResults-oriented and committed to quality through continuous process improvement.u003c/liu003enu003cliu003eEliminates ineffective activities and closes performance gaps.u003c/liu003enu003cliu003eAnticipates and responds to customer needs.u003c/liu003enu003cliu003eMonitors own performance, accept responsibility for actions, and actively seeks feedback.u003c/liu003enu003cliu003eMeets deadlines and completes projects and activities in a professional, timely manner.u003c/liu003enu003cliu003eSeeks opportunities to increase productivity and/or reduce costs while maintaining highest quality standards (fiscally responsible).u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eSupport of Vision, Mission, Values, Key Strategies:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eSupports and models the Schoolu0026rsquo;s Values of: social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism and collaboration.u003c/liu003enu003cliu003eArticulates the Schoolu0026rsquo;s Vision, Mission, and Key Strategies in a way to educate others.u003c/liu003enu003cliu003eDemonstrates active commitment in advancing the Schoolu0026rsquo;s Vision, Mission, and Key Strategies.u003c/liu003enu003cliu003eExhibits personal integrity, honesty, zeal, and compassion.u003c/liu003enu003cliu003eAligns work processes to advance the Schoolu0026rsquo;s strategic plan and key strategies.u003c/liu003enu003c/ulu003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:5b64ce7f-14b5-443e-344c-7e8db470f3bd,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2022-06-09T18:30:39.574Z},{JobBoardId:b809b751-42a6-bffa-f3ce-536e549e35d9,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-06-09T18:30:39.574Z,InternalPostedDate:null}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

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