Senior Paid Media Specialist - PPC

Profile

u003cp class=p2\u003eu003cstrongu003eWhat We’re Looking For:u003c/strongu003eu003c/pu003enu003cp class=p1\u003eThe Senior Paid Media Specialist - PPC role is responsible for the day-to-day management of a diverse portfolio of digital media campaigns. This role will be responsible for managing a ~$1MM monthly media budget that spans across various social and display channels. She/he will be accountable for the paid media strategy, execution, and analysis for all programs under her/his portfolio. In addition, this role will have dotted line oversight over a small team of 1-3 digital media specialists u0026amp; coordinators.u0026nbsp;u003c/pu003enu003cp class=p2\u003eu003cstrongu003eResponsibilities Include, But Are Not Limited To:u003c/strongu003eu003c/pu003enu003cp class=p2\u003eMedia Managementu003c/pu003enu003culu003enu003cli class=p2\u003eManages a monthly budget ~$1MM of paid media spendu0026nbsp;u003c/liu003enu003cli class=p2\u003eResponsible for the execution, analysis and optimizations for a large portfolio of paid media campaigns (Facebook, Linkedin, GSP, etc.)u003c/liu003enu003cli class=p2\u003eDevelops media plans u0026amp; segmentation strategies across multiple paid media channelsu0026nbsp;u003c/liu003enu003cli class=p2\u003eWork collaboratively with demand generation analysts to ensure each program is in line with its marketing investment goalsu0026nbsp;u003c/liu003enu003c/ulu003enu003cpu003ePeople Managementu003c/pu003enu003culu003enu003cliu003e1-3 dotted line reports (Coordinators, Specialists)u003c/liu003enu003cliu003eManages the day-to-day workflow for dotted line reportsu003c/liu003enu003cliu003eWorks alongside the manager to ensure all dotted line reports are working towards their professional development planu003c/liu003enu003c/ulu003enu003cpu003eStrategic Initiatives and Planningu003c/pu003enu003culu003enu003cliu003eContinually works on and/or owns cross-functional projects as designated by the leadership (ex. Creative analysis implementation,u0026nbsp; etc.)u003c/liu003enu003cliu003eExecution of the full lifecycle of testing new scalable prospecting driving opportunities u0026amp; program growth plans (ex. FB alpha bid modifier, scaling a new channel, data science integration, etc.)u003c/liu003enu003cliu003eResponsible for moving the business forward, beyond BAU media management, through media innovationu003c/liu003enu003cliu003eFull ownership of a minimum of two large-scale strategic initiatives that has a portfolio wide impact on the businessu0026nbsp; .u0026nbsp;u003c/liu003enu003c/ulu003enu003cp class=p2\u003eu003cstrongu003eThings That Should Be In Your Background:u003c/strongu003eu003c/pu003enu003culu003enu003cli class=p2\u003e3 u0026nbsp; years of experience in in-house or agency digital media managementu003c/liu003enu003cli class=p2\u003eExperience managing the media for multiple paid social and display channels such as Facebook, LinkedIn, Gmail, etc.u003c/liu003enu003cli class=p2\u003eExperience in managing a portfolio of monthly media spend exceeding $500ku003c/liu003enu003cli class=p2\u003eWorking knowledge in marketing/analytics tools such as Google Analytics, Tableau, and Facebook Power Editoru003c/liu003enu003cli class=p2\u003eDemonstrated analytical skills and data-driven approach to mediau003c/liu003enu003cli class=p2\u003eBachelor's degree or higheru0026nbsp;u003c/liu003enu003c/ulu003enu003cp class=p2\u003eu003cstrongu003eAbout 2U Inc. (NASDAQ: TWOU)u003c/strongu003eu003c/pu003enu003cp class=p2\u003eAt 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed.Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. **MEMBERS ONLY**SIGN UP NOW***.. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our 2U line of business.u003c/pu003enu003cp class=p2\u003eu003cstrongu003e2U Diversity and Inclusion Statementu003c/strongu003eu003c/pu003enu003cp class=p2\u003eAt 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.u0026nbsp;u003c/pu003enu003cp class=p2\u003eu003cstrongu003eBenefits u0026amp; Cultureu003c/strongu003eu003c/pu003enu003cp class=p2\u003eWorking at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.u003c/pu003enu003cp class=p2\u003e2U offers a comprehensive benefits package:u003c/pu003enu003culu003enu003cli class=p2\u003eMedical, dental, and vision coverageu003c/liu003enu003cli class=p2\u003eLife insurance, disability and 401(k)u003c/liu003enu003cli class=p2\u003eUnlimited snacks and drinksu003c/liu003enu003cli class=p2\u003eTuition reimbursement programu003c/liu003enu003cli class=p2\u003eGenerous paid leave policies including unlimited PTOu003c/liu003enu003cliu003eAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!u003c/liu003enu003c/ulu003enu003cp class=p2\u003eTo learn more, visit 2U.com. #NoBackRowu003c/pu003enu003cp class=p2\u003eNote: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.u003c/pu003enu003cp class=p2\u003e2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.u003c/pu003e}

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