Public Relations Specialist

Profile

Public Relations Specialist
Category:
Staff
Department:
Office of Communications
Locations:
Worcester, MA
Posted:
Jan 28, 2022
Closes:
Open Until Filled
Type:
Full-time Non-Exempt
Position ID:
142193
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About Assumption University:
Assumption University is a comprehensive, Catholic liberal arts institution sponsored by the Augustinians of the Assumption. We awaken in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Our curricular and co-curricular programs provide students with an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the Catholic affirmation of the harmony of faith and reason and by the pursuit of the truth in the company of friends, an Assumption education transforms the minds and hearts of students. - Assumption University Mission Statement
Located in Worcester, Massachusetts, Assumption University enrolls 2500 undergraduate and graduate students. In addition to its main campus in Worcester, the University has a second campus in Rome, Italy with an engaging and popular study abroad program.
The city of Worcester is a robust, vibrant city that combines the warmth of a small town with the convenience of a thriving city. Recognized time and again with the All-America City Award, Worcester combines the opportunities and cultural amenities of a big city with the allure of an accessible and easily navigable college town. Home to 8 universities and 35,000 university students, the second largest city in New England offers late-night diners, clubs, museums, concert venues, two professional sports teams, ethnic restaurants, and theatres in Worcester's vibrant downtown.
Job Description:
This role performs a variety of administrative duties, encompassing media relations, University publications and the website, in support of communicating the mission and vision of Assumption University to internal and external audiences.
ACCOUNTABILITIES:
Serves as University's first point of contact for media inquiries and provides a timely response;
Helps prepare and implement a strategic media relations program. Researches opportunities and develops an annual plan to position the University's academic reputation and highlight the faculty's strengths;
Conducts interviews and writes press releases or media advisories. Manages media when they are on campus;
Performs media training with faculty and staff;
Helps manage communication during crisis situations;
Develops hometown news releases to showcase student achievements;
Writes profiles and stories for the University's website and Assumption Magazine;
Advises and supports various segments of the University on promotional and image issues to ensure the University maintains a positive image within the community;
Writes and edits various University materials and publications to support the mission of the University;
Prepares materials and publications according to schedule and adheres to graphic identity and editorial style standards;
Maintains a visible and active presence on campus, particularly at campus-wide and public events. Interacts with students, faculty and staff to seek out and communicate the good news and many accomplishments of the Assumption community;
Coordinates photography needs for departments and University events;
Serves as a Campus Security Authority for Clery reporting purposes and a Responsible Employee for Title IX reporting purposes;
Performs other duties as assigned.
Requirements:
Bachelor's degree in liberal arts, journalism or communications, required;
COVID-19 Vaccination and Booster, required;
Must be willing to contribute actively to the mission of the University as well as show respect for the Catholic and Assumptionist identity of Assumption University;
2 to 3 or more years of media relations/public relations experience, preferably in an academic environment.
Must have a demonstrable record of success pitching stories and responding to media inquiries;
Knowledge of reporters at the local and regional level;
Excellent writing skills for various media in a variety of voices;
Ability to work independently;
Strong interpersonal, interview and verbal skills;
Strong organization and time management skills;
Ability to maintain a high degree of confidentiality;
Proficiency in Microsoft Word products and the Internet;
Ability to work flexible hours, which may include evenings and weekends to promptly respond to media inquiries.
Additional Information:
Please be sure to upload your cover letter and resume in order for the submission to be complete.

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