Database Marketing Lead Remote US

Profile

Job Information
Humana
Database Marketing Lead (Remote US)
in
Portsmouth
New Hampshire
Description
Responsibilities
In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Campaign Management & Personalization team is seeking a qualified and highly motivated Database Marketing lead focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns. As the Database Marketing Lead, you will lead and develop a team of approximately 6 Campaign Developers.
Key Role Functions
Partner with associates in other business areas to define business needs and help translate those needs into system requirements
Provide consultation to partners from the perspectives of IBM Campaign and marketing database capabilities, best practices, and learnings from past communications
Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance
Data consultation, data strategy and implementation of consumer messaging programs
Collaborate with multiple IT partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end to end process
Develop an appropriate knowledge of Humana's vision and strategy as well as program design in order to support business strategy
Required Qualifications
Bachelor's degree in Marketing, Communications, Business or comparable experience
2 or more years of project leadership experience
Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
Progressive levels of responsibility within a fast paced marketing environment
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Only persons with authorization to work permanently in the U.S. need apply. EEO
Preferred Qualifications
Master's Degree in Marketing, Communications or Business
Campaign Development
Experience with IBM/Unica Marketing Software
Prior health insurance industry experience
Understanding of marketing metrics and program measurement
Additional Information
Covid-19 Vaccine/Testing Requirement
Associates are required to be fully COVID vaccinated, including booster, or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home.
If progressed to offer, candidates will be required to:
Provide proof of full vaccination, including booster OR
Provide proof of applicable exemption including any required supporting documentation
Medical, religious, and state exemptions will be available.
Work at Home/Remote Requirements
Must ensure designated work area is free from distractions during work hours and virtual meetings
Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required
Scheduled Weekly Hours
40

Company info

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