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Job Details

Marketing amp Communications Lead

Location
London, LONDON, United Kingdom, United Kingdom

Posted on
Oct 17, 2022

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Profile

, United Kingdom

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

July 6, 2022

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

Where you fit in?

The Oil & Gas (O&G) sector team will centralize all external O&G decarbonisation efforts into one dedicated commercial team to efficiently develop decarbonisation pathways, while forming natural teams across all Shell’s businesses to ensure we bring the best that Shell can offer to the customer. The sector will stretch across the full value chain from Upstream, through Midstream to Downstream and will thrive on our talent, technologies, solutions and capabilities we have within Shell as well as external solutions. The O&G sector team will be purposeful about the customers and Customer Value Propositions (CVPs) and will leverage the proven sectoral approach to work customer back to be at the forefront of understanding the different decarbonisation pathways and develop decarbonisation CVPs accordingly.

What’s the role?

This role is unique opportunity to join an entrepreneurial team at the heart of Shell’s sectoral strategy. The role holder will report directly into the Strategy, Marketing and Sustainability Manager and will be responsible for developing and delivering the (digital) marketing and communications Strategy, setting the communications objectives for the SVP O&G and delivering marketing materials that build credibility for Shell and the O&G sector in the energy transition. The role holder will develop high-impact content for the external O&G Sector teams and in support of this objective and will lead the communications strategy for O&G sector. You will work closely with the Digital and Marketing Teamto leverage existing knowledge and capabilities and ensure consistency with the overall Sectors & Decarbonisation communication strategy and messaging

Accountabilities:

The O&G Marketing and Communication Lead will support the commercial BD Teams with relevant marketing material as well as develop the marketing and communication strategy for the Sector in close alignment with the Strategy, Marketing and Sustainability Manager


Work with Corporate Relations and Policy and Advocacy teams to develop and activate supporting marketing material to amplify the sectoral decarbonisation narrative for the O&G sector and ensure engagement with proof points and stories that demonstrate Shell as a credible decarbonisation partner to position SVP as thought-leader
Ensure cross sectoral alignment and consistency on communication strategy and messaging
Develop and deliver insights studies and social listening particularly related to C-Suite and Sustainability Director Personas that are relevant across O&G sector
Define customer journeys to support and inform the marketing strategy for the O&G sector
Provide best practice examples that can be leveraged across the sector
Engage with agencies for both content development and activation
Develop an integrated marketing communications plan for O&G decarbonisation


What we need from you


Extensive experience in commercial marketing or sales within B2B sectors
A good understanding of Marketing businesses (Commercial/Retail)
Extensive experience in digital marketing
Strong commercial mindset
Ability to think out of the box
High engagement and collaboration skills: internal & external: including senior leaders
Strong analytical and project management skills
Preference for a master’s degree in business / marketing
Business fluent in English
Ability to deal with high degrees of ambiguity
Ability to focus on value adding activities
Self-starter mentality


Company Description

Shell started operations in the United Kingdom more than 110 years ago. Since then, we have grown into a leading innovative Oil & Energy company that rewards its employees by investing heavily in their careers and learning. Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme. When your ideas travel, Shell will benefit, and innovation will thrive. Shell has a key role to play in helping meet the UK’s growing energy demand, whilst using innovative technologies to develop cleaner energy. We are the largest FTSE 100 company in the UK by market capitalisation and make a significant contribution to the UK economy. As well as processing 35% of the gas coming into the UK, we serve more than four million customers at our filling stations each week. Shell employs some 6,400 skilled staff as well as many contractors.

An innovative place to work

There’s never been a more exciting time to work at Shell.

Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future – whether by investing in oil, gas and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.

An inclusive place to work

To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.


We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.


A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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This role will be selected by the Strategy & Marketing Manager and this role will be virtual.

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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