Marketing Communication Manager

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Job Information
Shell
Marketing Communication Manager
in
Istanbul
Turkey
, Turkey
Job Family Group:
Commercial and Retail
Worker Type:
Regular
Posting Start Date:
June 14, 2022
Business unit:
Downstream
Experience Level:
Experienced Professionals
Job Description:
The purpose of this role is to help grow SHELL all communication campaigns through effective brand and communications management. The person in this role will manage various campaigns and projects to drive preference to Shell, manage stakeholders, engage with global & local marketing teams, manage agencies, budgets, approvals and reporting.
Key Responsibilities:
Manage end to end development and 360° planning and execution of marketing communications and brand building campaigns
Manage project details and schedules for the creation of marketing campaign deliverables, ensuring high-quality results and on-time delivery
Lead online and offline all communication creative process
Manage relationship with the agencies, including all ATL & BTL
Lead media buying and manage media agency on-time
Create fully integrated communications plan across all customer touch points
Manage digital campaigns using online media channels such as display, mobile, SEO/SEM, social media and influencer marketing
Measure and report performance of all marketing communication campaigns and assess against goals (KPIs and ROI)
Manage corporate social media account, monitor customer feedback and coordinate responses to customers/users. Prepare monthly reports about the social media KPIs.
Closely follow industry trends and news and proactively reflect trends into brand campaigns
Manage day-to-day MarCom budget, including the processing and payment of pre-approved invoices and monthly reporting of the state of the budget
Qualifications:
Experience at least 10 years of marketing career (brand campaigns management is a must; trade marketing and digital marketing experience is plus)
Proven experience and understanding of Brand Management & Brand Communication (ATL & BTL & Digital), Consumer & Trade Activation, Consumer research
Dynamic professional with strong leadership and superior communication skills
Strong analytical and conceptual skills, analysis & commercial acumen with a clear ROI understanding
Insights driven in strong understanding of consumers and customers’ needs
Excellent planning, organization and time management skills
Strong project management skills to drive multiple projects with tight deadlines effectively
Successfully leading cross functional teams
A great team player
Ability to manage and track marketing budgets / forecasting and detailed reporting
Fluency in English is a must, both written and spoken.
DISCLAIMER:
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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