Digital Strategy Advancement/ Senior Digital Marketing Analytics Professional Corporate Communications/Digital Public Relations/Media exp. Hybrid Office - Miami FL

Profile

Description

The Senior Digital Marketing Analytics Professional develops marketing strategies and delivers promotional marketing messages to consumers online with the intent of generating traffic and sales on the organization's e-commerce site through conception, coordination, and control of Internet/Digital Marketing. The Senior Digital Marketing Analytics Professional work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Responsibilities

The Senior Digital Analytics Professional plans, develops, and implements internet-marketing strategies to promote products/brands and services online (e.g., email, search engine, social media, display and mobile advertising, etc.). Analyzes online traffic analytics and develops actions to improve digital marketing campaign performance. Identifies online marketing and buying trends and insights to optimize online marketing spend and campaign performance. Develops e-marketing content and material (e.g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.). Begins to influence department's strategy. Makes decisions on moderately complex-to-complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.

Required Qualifications


Bachelor's degree in Communications, Journalism, Public Relations, Business, or a related degree program.
5 years of similar job experience
Prior demonstrated experience in Corporate Communications, Digital, Public Relations, Media, or Health Care.
COVID VACCINATION : Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.


Preferred Qualifications


Health care background a plus.
Some knowledge of coding or website maintenance is a plus
Experience in SEO is a plus
Bilingual English/Spanish is a plus (basic/intermediate communication skills in Spanish)


Additional information


Hybrid Office : The Humana office is an associate's primary work location where the majority of their work week will be spent, but they will work occasionally from home to support focus work and work/life balance needs.
Uniqueness of this Job: There are monthly web turns that could occur between Friday evenings or early Saturday mornings. There are also 2-3 key web turns during late nights or early mornings in October and December. Associate can complete these from home, as long as internet capabilities are up to standards.
Schedule: Monday to Friday from 8 am to 5 pm, Overtime, needed to work some weekends.

Training: New hire will be trained by fellow associates in the Digital Advancement Team. This will take place in-person and over the phone

Work Location (Address): Currently, the office is located at: 11430 N.W. 20th Street, Doral, FL 33172. Beginning in August 2022, the office will be located at: Blue Lagoon building: 6101 Blue Lagoon Drive, Miami, FL 33126.

Travel: N/A


Scheduled Weekly Hours

40

Company info

Sign Up Now - PRCrossing.com