Senior Manager Marketing

Profile

u003cpu003eu003cstrongu003eLocation: Remoteu003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eJob Summaryu003cbru003eu003c/strongu003eDefines, develops and delivers effective brand management strategies, marketing campaigns, and associated marketing activities including product messaging, drafting positioning statements, driving market awareness, supporting sales pipeline growth and generating sales leads. u003cbru003eu003cbru003eu003cstrongu003eEssential Functionsu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eUtilize a thorough understanding of marketing principles and practices within the healthcare industry including a demonstrated ability to effectively manage a growth of “rising star” brand, including developing brand strategy, managing brand architecture, along with other key elements of brand strategy.u003c/liu003enu003cliu003eBuild brand awareness and association with key solutions and segmentsu003c/liu003enu003cliu003eDevelop, define, and execute marketing plans.u003c/liu003enu003cliu003eIdentify market research and competitive intelligence opportunities.u003c/liu003enu003cliu003eUnderstand the relevant regulatory and compliance environment.u003c/liu003enu003cliu003eImplement metrics for measuring brand growth and impact.u003c/liu003enu003cliu003eOversee the implementation of plans across market/segment to achieve sales, operational, and organizational goals.u003c/liu003enu003cliu003eAct as an integral part of the planning process, taking accountability for the development and execution of strategies and tactics.u003c/liu003enu003cliu003eResponsible for assessment of existing and potential markets, coordination of technical product development, and brand recognition.u003c/liu003enu003cliu003eCustomer-centric and action-oriented approach to the business.u003c/liu003enu003cliu003eEvaluate market trends related to brand and provide analysis and recommendations to management.u003c/liu003enu003cliu003eCreate team spiritu003c/liu003enu003cliu003eEffectively work cross functionallyu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eJob Requirementsu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eBachelor's Degree in business, marketing, communications or related fieldu003c/liu003enu003cliu003e5 years relevant work experience (Preferred)u003c/liu003enu003cliu003eUp to 10% travel may be requiredu003c/liu003enu003c/ulu003enu003cpu003eu003cbru003eu003cstrongu003eKnowledge, Skills and Abilitiesu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eEffective interpersonal/communication skillsu003c/liu003enu003cliu003eHighly collaborativeu003c/liu003enu003cliu003eComfortable and proficient in a matrix environmentu003c/liu003enu003cliu003ePossesses strong creative, written/verbal and analytic skillsetsu003c/liu003enu003cliu003eUnderstanding of brand marketing principles and best practicesu003c/liu003enu003cliu003eManages media partners, agencies, and other third-parties effectivelyu003c/liu003enu003c/ulu003enu003cpu003e#LI-ALLu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003e}

Company info

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